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DECISION MAKING IN THE TIME OF CRISIS

DECISION MAKING IN THE TIME OF CRISIS

01/06/2011

“Which is the best decision?” or “Was it the right decision to take” are among the most used key-evaluation tools. Individuals and legal entities are equally and regularly confronted with this dilemma, a-priori to any action and at the time of any survey. Rapid and efficient decision making is required in a great number of situations, thus providing the universality of this process; at the same time, more frequently than ever, we are confronted with the dilemma of decision, revealing the perspective of a world in crisis.

This topic is meant to underline the consequences of the decision making process in “the time of crisis”, instead of going deeper in the logic “cause-effect” of the concepts of crisis and decision-making. From this perspective, it is irrelevant how the crisis is defined, either through the ancient Greek or Chinese etymology, as the modern (and “juicy”) alternative to the concept of revolution or as a daily over-used cliché.

Therefore, the dilemmas of the decision making process are an essential part of a lawyer’s practice, especially nowadays – and our Law Office is not absolved from this principle. The perpetual contemporary crisis of the business and financial market obliges us to find answers to the subsequent questions that arise from it: client management and marketing tools (reevaluation of the client care policy and efficiently choose the best marketing instruments); which is the best partnership policy (for our Law Office, Warwick Legal Network is by far the strongest institutional international partner; locally, quality and reliability counts in choosing partners); which are the key-practice areas that may generate growth and how approach them (the percentage of the litigations is expanding, insolvency cases increase and become more complex, energy and capital market are in a boiling status); how the restart of the financing of the business sector will release the vicious circle of the financial circuit (restarting the financing is, at least for the Romanian banks, a matter of trust more than a matter of resources); when – and if – the real estate market will stabilize and restart its growth (the insolvency of a large number of retail and residential projects, the lack of perspective of the financing, the constant decrease of the prices – 3-4% - complete the frame of this market); when the public authorities will become aware that PPP projects may  be translated into clear and enforceable PPP regulations ( more and more, the investment opportunities through PPP projects with public authorities, holding very interesting assets, becomes interesting for the investment projects of our private national and international clients; being a pioneer on the Romanian market, accordingly to a new regulatory frame, could be successful opportunity for an experienced investor); how the infrastructure projects will continue (five major constructions contracts, of approximately 700 mln Euros have just been signed, other four wait to be concluded; infrastructure projects announce to take a more complex and diversified turn in the near future, especially if PPP legislation will prove efficient); the emergent and dynamic renewable energy market will most probably prove to be a winning investment bet during the next years (despite certain regulatory and bureaucratic lacks, which make some investors to exit but relatively more to enter on the market).

Andrei-Teodor UNGUREANU – Managing Partner
 
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